Common green claims translated into buyer-useful evidence questions.

Claim Check

A green label is not evidence. Every claim needs a clear definition, proof, and tradeoff review.
Recyclable

Only useful when local systems actually accept it.

Investigate
Compostable

Often depends on industrial composting access.

Investigate
Carbon Neutral

Offsets need more scrutiny than the badge suggests.

Investigate
Plant Based

A source claim, not automatically an impact claim.

Investigate
Natural

Too vague to be evidence by itself.

Investigate
Reef Safe

A marketing phrase that needs ingredient context.

Investigate