Ingredients and Materials
What it is made of
The Keenly Green Score
Our 0 to 100 score shows how green a product or brand really is based on six practical factors. Scores are only assigned when evidence is available.
Health and Safety
Impact on you
Environment
Impact on planet
Ethics and Labor
People and practices
Transparency
Truth in claims
Circularity
End of life and reuse
Shop Smarter. Live Greener.
Start with the category, then look at the evidence behind the claim.
Home and Cleaning
Non-toxic, effective products for a healthier home.
ExplorePersonal Care
Safer choices for you and your family.
ExploreFashion and Textiles
Sustainable materials and ethical brands.
ExploreFood and Beverages
Better options for you and the planet.
ExploreHome and Living
Durable, sustainable products for everyday life.
ExploreTech and Appliances
Energy efficient. Built to last.
ExploreClaim Check
A green label is not evidence. Start with the claim, then ask what proves it.
Only useful when local systems actually accept it.
InvestigateOften depends on industrial composting access.
InvestigateOffsets need more scrutiny than the badge suggests.
InvestigateA source claim, not automatically an impact claim.
InvestigateToo vague to be evidence by itself.
InvestigateA marketing phrase that needs ingredient context.
InvestigateTrending Right Now
Worth the Green Premium?
Compare extra cost against evidence, performance, durability, and actual waste reduction.
Conventional option
Lower price
May have weaker disclosure or more disposable packaging.
Marketed-green alternative
Higher price
Needs proof that the premium buys a real environmental improvement.
Verdict
Evidence decides
Better only counts when the tradeoff is visible and meaningful.
Brand Profiles
Brand-level claims, transparency, and where the evidence is thin.
Seventh Generation
A long-running household and personal care brand built around plant-based formulas and public ingredient disclosure, now operating as a Certified B Corporation under Unilever ownership since 2016.
Read profileMethod
A design-forward home and personal care brand, Certified B Corporation, that merged with Belgian eco-cleaning brand Ecover in 2017 under parent company SC Johnson since 2023.
Read profilePatagonia
An outdoor apparel company known for its Worn Wear repair and resale program, 1% for the Planet co-founding, and its 2022 restructuring to direct company profits to environmental causes.
Read profileBetter Alternatives
Practical replacements when the evidence supports a better choice.
Better Alternatives to Single-Use Cleaning Wipes
Compare refill sprays, washable cloths, concentrated cleaners, and disposal reality.
Compare optionsBetter Food Storage Options
Glass, silicone, stainless steel, and reusable plastic each have tradeoffs.
Compare optionsRefillable Personal Care Options
Refill systems need durable packaging, realistic reuse, and ingredient transparency.
Compare optionsLower-Waste Shipping Materials
Right-sized packaging and real recycling access matter more than slogans.
Compare options